We Have a Logo!

Written by josh on September 26th, 2012

We’ve spent the last couple weeks developing a logo for the game. The effort has been led by one of our artists, Jiyoun, but the entire team has contributed ideas. We’ve ended up with a logo that reflects both the personality of the game and the personality of its eponymous protagonist. It also reflects Clark a bit. For example, the dot on the “i” is taken from the way Clark would sketch North on the compass rose on his maps.

Our final logo

One of the first steps was to look at the logos of other games as references. Some that particularly stood out are the historical games by Paradox Interactive, as well as Assassin’s Creed 3. Although we love the look of AC3, we are cognizant of the fact that we need to distance ourselves from it, since it will be released at a similar time, is based on a similar period of history, and frankly, has a larger budget.

Our next step was to collect some examples of typography that we found interesting. Here’s a few of them.

typeface references

We then experimented with a series of sketches to find elements we liked and disliked. Here’s a few of them. Even though it’s “finished,” I’m sure we’ll continue to iterate on the final design (above) as we give it time to settle and start putting it in context. Next up, box art!


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